"CosmoGirl" is a magazine that just closed in December. Its ads targeted underage girls. It supported a survey of how underage girls date with cell-phones and the sensational results have saturated the news media. However, most of those stories quoted the results as fact.
This WSJ column reviews the basics of survey research as it reviews the problems with this study, partly because of poorly worded questions but mostly because the data was collected with an "online panel".
Cyberpolls, Relying on Skewed Samples of Techno-Teens, Aren't Always Worth the Paper They're Not Printed On...Teenage Research Unlimited (TRU, Chicago-based WPP subsidiary )... asked an online panel maintained by Luth Research, a San Diego market-research firm. Luth finds its panelists through a mix of phone and online recruiting, and from references from existing panel members, who are rewarded for answering surveys and for finding new panelists...
The article references several detailled documents detailling online panels and online-youth:
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