Please don't hire a Twitter consultant!

There are lots of marketing agencies and they have lots of business areas. We now have a new business area, marketing assistance for "social networking", which means

• Facebook
• Twitter
• YouTube
• MySpace

The Financial Times reviews the current situation from the agency point of view:

• + ad spend is falling (6%) but agencies are hiring for social media
• - Tracking activity back to purchases is the big challenge
• - there is no easy way for agencies to emulate success
• + Coca-cola had a big hit with Facebook, but only because they intentionally stayed out of the way
• - the business is currently tiny, $100,000/year/client

http://www.ft.com/cms/s/0/8785da42-22c9-11de-9c99-00144feabdc0.html


Facebook puts fizz in Coke
By Tim Bradshaw and David Gelles
Published: April 6 2009